The innovation of consumer electronics have caught up its pace with incredible speed. With the latest technology and knowledge, the market is booming worldwide, bringing more and more aspects of competition between its manufacturers in terms of pricing, innovation and distribution.
With so many ways and alternatives for consumers to shop for these products, brand competition has always been greater than brand loyalty. In order to stay in this competitive environment, manufacturers must always be informed on the state of their business and supply chain, and react accordingly to the market changes and consumers' expectation.
This call for a comprehensive suite of collaborative solutions, integrated into demand-supply planning, monitoring and response to changes.